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Long gone is uniteds familiar old tulip the popular red and blue logo that was synonymous with the airline until its merger with continental in 2010.
United airlines new logo. In september 1974 united introduced a new logo designed by famed logo creator saul bass. In fact it uses the emblem of continental airlines accompanied by the united wordmark. The next iteration of uniteds livery prominently features the color most connected to the airlines core blue.
If youre interested in referencing the united brand we kindly ask that you adhere to our guidelines available in the united brand center. The logo features a stylized u slanted 68 degrees. The current version united airlines logo was combinated from the former united airlines logo name and continental airlineslogo blue earth pattern.
But the logo that everyone has associated with united for over 30 years is the distinctive u designed by legend saul bass in 1973. The former continental airlines logo was designed by roger van den bergh. It sometimes goes by the nickname.
Our logo and visual identity system are symbols of the brand and are used to create a consistent experience. The new livery heavily features the airlines signature blue color in three different shades according to a statement. It will keep the globe logo on the aircraft tail but it will be tweaked with.
The current united airlines logo reflects the merger with continental airlines. The logo features a stylized u slanted 68 degrees. Throughout the following 50 years there were several new versions featuring a red and blue spike and then a stylized u the latter was designed by saul bass.
Three shades rhapsody blue united blue and sky blue are used throughout the design in a way that pays respect to uniteds heritage while bringing a more modern energy. In the merger the combined carrier kept the. The logo received an update to its text in 1992 by cks partners.
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